LUXURY HOTEL RE-Branding | STUDENT WORK

THE CARLYLE HOTEL

The Carlyle Hotel was built in 1930 in the Art Deco Style by Moses Ginsberg and designed by Architects Sylvan Bien and Harry M Prince, and named after famed British essayist Thomas Carlyle. The hotel was built on the precipice of the economic boom following WWI, but unfortunately upon completion the Country saw the stock market crash and tailspin into a great depression. The hotel has since survived the tumultuous ups and downs of the following decades, but one thing remains the same, its standard for luxury, sophistication, and glamour.

The hotel is legendary for its first-class combination of discretion and grace as it was frequented by John F Kennedy during his Presidency and known as “The New York White House.”

DESIGN OBJECTIVE: 
Develop a new graphic expression and brand guidelines for The Carlyle Hotel.

PROJECT CONCEPT:
For the Social Elite, The Carlyle Hotel is a “bastion of Upper East Side sophistication known for impeccable service and privacy.” With such a storied history, the branding system pays homage to its past and intertwines it with strong architectural elements and a touch of Art Deco whimsy. The brand truly conveys the elegance and decadence The Carlyle Hotel is famous for.