Music festival Branding + Marketing | STUDENT WORK

DESERT VINES

WINE, FOOD, AND MUSIC FESTIVAL
The Homestead Apothecary is a locally owned, locally sourced natural herbal supplement store. The small store sells an assortment of self-branded items such as tinctures, herbal blends, and teas for almost any ailment. Its two brick-and-mortar locations in Oakland are in the Temescal alley and East Oakland's historic Laurel district.

DESIGN OBJECTIVE: 
To design a brand identity for the Desert Vines Festival that is sophisticated and as innovative as the pairing of food, wine, and music. This campaign will have multiple touch points digitally through a website, an app, posters, and an outdoor billboard.

PROJECT CONCEPT:
In resent years, Palm Springs has turned into the mecca of modern and mid-century design. It would then be fitting to create a design system that reflects the beauty of the desert and the sophistication of clean modern lines.