PACKAGE DESIGN | STUDENT PROJECT

HONEST CO

The Honest Company, founded by Jessica Alba, started with just baby products, but because of its popularity, expanded to bath+body, cleaning, and beauty. Honest products markets itself as safe and eco friendly, with the Honestly Free Guarantee that it does not use “health-compromising chemicals or compounds.”

DESIGN OBJECTIVE: 
Develop a new graphic expression and product line extension for the Honest Company brand in the cleaning supply market.

PROJECT CONCEPT:
The Honest Company has been in the eco-friednly product realm since its conception. The redesign of it’s cleaning products line will push that further with sustainable packaging as well as introducing a few more cleaning products along with what is already in its portfolio. The Honest Company will provide products for you and your family to clean your entire house from top to bottom safely with the piece of mind that it will be good for you and the earth. As the brand evolves and “Grows up” we want to take the look of the packaging with it. We want to transform it from cute to sophisticated, following the look of Honest Beauty, to further show that we are the established  leaders in the eco-friendly cleaning category.