BOUTIQUE STORE BRANDING + APPLICATION | STUDENT WORK

HOMESTEAD APOTHECARY

The Homestead Apothecary is a locally owned, locally sourced natural herbal supplement store. The small store sells an assortment of self-branded items such as tinctures, herbal blends, and teas for almost any ailment. Its two brick-and-mortar locations in Oakland are in the Temescal alley and East Oakland's historic Laurel district.

DESIGN OBJECTIVE: 
To create a new brand identity for the Homestead Apothecary that is contemporary and approachable.

PROJECT CONCEPT:
An Apothecary is a concept that has connotations that lean into the past. There is something old-worldly about herbal healing and is, by all intents, archaic. The challenge with this design rebrand was to take homemade healing and pull it into the 21st century. I wanted to take the icons of apothecary and translate them into something clean and modern. The mortar and pestle are the tools of this trade, and that is the icon that I chose to explore to represent the brand.