Personas

 
 
 
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Molly

Age: 32

Location: San Francisco, CA

Education: BA

Profession: Marketing Manager

Income: $85,000

 

strengths

  • Drinks at least 1 liter of water a day using her LARQ water bottle

  • Uses apps to track other health stats

  • Drinks more water when she works out

frustrations

  • Doesn’t want to take time to track water consumption

  • Finds it hard to drink more than 1 liter of water a day because of her busy schedule

 

habits

  • Works out several times a week

  • Carries reusable water bottle everywhere

  • Active on social media (mostly Facebook)

  • Drinks alcohol on occasion / no coffee

goals

  • Drink more water for overall health

  • Make drinking water and keeping track easy

  • Be more aware of the benefits of drinking water

 
 
 
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Sadie

Age: 24

Location: Portland, OR

Education: In-School working towards a BA

Profession: Full-time Student / Sales Associate

Income: $35,000

 

strengths

  • Tech Savvy

  • Environmentally conscious

  • Occasionally uses apps on her phone to track health stats

frustrations

  • Doesn’t get to drink water often because she’s working on the sales floor

  • Often forgets to bring her reusable water bottle

 

habits

  • Uses social media over texting to stay in touch with friends (ie Facebook messenger, Instagram DM’s, Snapchat)

  • Hikes on occasion (a couple times a month)

  • Goes out to bars or clubs 3x a week

goals

  • Drink more water to prevent bad hangover’s

  • Bring her reusable water bottle with her when she leaves the house

  • Learn and practice habits for better overall health

 
 
 
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Brandy

Age: 38 | Single mother

Location: Brooklyn, NY

Education: MA

Profession: Lawyer

Income: $130,000

 

strengths

  • Constantly drinking water

  • Exercises often

  • Health conscious

frustrations

  • Doesn’t know how much water to drink because she drinks lots of coffee which can sometimes be dehydrating

  • Has a smart phone and smart watch but doesn’t know how to really use it to its full potential

 

habits

  • Yoga or pilates 3x a week | Gym 2x a week

  • Drinks lots of coffee

goals

  • Learn how to use tech to improve her life

  • Teach daughter good health habits by following them herself

 
 
 
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Ainsley

Age: 28

Location: Los Angeles, CA

Education: BFA

Profession: Associate Interior Designer

Income: $75,000

 

strengths

  • Strict health regimen (skincare, diet, exercise)

  • Tech savvy

  • Early adopter

frustrations

  • Doesn’t think she drinks enough water / Doesn’t know how much water she drinks a day

  • Doesn’t like imputing health stats, relies on her fitbit to do most of the calculating

 

habits

  • Exercises daily

  • Eats very healthy

  • Moderate alcohol / coffee intake

  • Active on social media (especially Snapchat)

goals

  • To make drinking water part of her routine

  • To make the use of technology seamless in her everyday life